Privacy Policy

Influaura (“Platform”, “Company”, “we”, “our”, or “us”) is committed to protecting the privacy, confidentiality, and security of user information and publicly available creator data processed through the website located at https://influaura.in and associated applications, APIs, software systems, analytics tools, and related services.

This Privacy Policy describes how Influaura collects, processes, stores, uses, analyzes, protects, and discloses information when users access or use the Platform. By accessing or using the Platform, you acknowledge that you have read, understood, and agreed to the practices described in this Privacy Policy.

This Privacy Policy is intended to comply with applicable Indian laws, including the Information Technology Act, 2000, Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, Digital Personal Data Protection Act, 2023 (“DPDP Act”), and other applicable regulations.

Influaura may collect different categories of information depending upon how users interact with the Platform. Such information may include personal information voluntarily submitted by users, publicly available creator information, technical information, usage data, communication records, analytics information, and transaction-related information.

The information voluntarily provided by users may include names, email addresses, phone numbers, company information, billing information, payment details, profile details, social media usernames, campaign information, communication preferences, and other information submitted through registration forms, contact forms, onboarding systems, subscription systems, or campaign management features.

Influaura may also collect publicly available information relating to creators, influencers, brands, or publicly accessible business accounts from legally accessible online sources. Such publicly available information may include usernames, publicly visible profile information, public follower counts, engagement metrics, publicly accessible audience statistics, publicly available content metadata, public comments, public hashtags, public business contact details, publicly accessible profile images, and other information intentionally made public by users on third-party social media platforms.

Influaura may utilize lawful third-party data processing technologies, APIs, indexing systems, publicly accessible web technologies, and data automation providers including APIfy services for collecting and processing publicly available information.

All information collected through APIfy services or similar technologies is limited strictly to publicly accessible and legally available data from social media platforms, creator profiles, public web pages, and publicly visible online sources. Influaura does not access private accounts, password-protected content, confidential communications, private messages, or restricted information without authorization.

The publicly available data processed through the Platform is used solely for creator discovery, profile analytics, audience intelligence, campaign recommendations, AI-generated insights, creator performance evaluation, fraud detection indicators, engagement analysis, platform optimization, and enhancement of creator visibility and performance within the Influaura ecosystem.

Influaura does not sell, rent, license, trade, or unlawfully distribute scraped public creator data to unrelated third parties for external commercial exploitation.

The information collected and processed by Influaura may be used for purposes including but not limited to operating the Platform, enabling creator discovery, improving platform functionality, facilitating collaborations, processing transactions, generating AI-powered analytics, detecting fraudulent activity, improving user experience, managing campaigns, providing customer support, communicating with users, enhancing platform security, preventing misuse, complying with legal obligations, conducting internal research and analytics, and improving algorithmic recommendations.

Publicly available creator information processed through the Platform is intended to improve creator discoverability, enhance profile performance, provide analytical insights, facilitate creator-brand collaborations, and improve platform recommendations for users.

Influaura may utilize artificial intelligence systems, machine learning technologies, automated analytics systems, recommendation engines, and data modeling systems to generate analytics, creator insights, audience estimations, fraud indicators, pricing recommendations, engagement analysis, campaign suggestions, and related outputs. Such AI-generated outputs are intended solely for informational and analytical purposes and may contain assumptions, estimation limitations, inaccuracies, incomplete data, or automated interpretations. Influaura does not guarantee the accuracy, completeness, reliability, or suitability of AI-generated outputs and users acknowledge that such outputs should not be interpreted as legal, financial, tax, investment, or professional advice.

Influaura does not sell personal data or scraped public creator data to unrelated third parties. Publicly available creator data collected through lawful means shall primarily be used for creator visibility, analytics generation, recommendation systems, campaign facilitation, profile enhancement, and creator performance analysis within the Platform.

Influaura may share limited information with trusted service providers, payment processors, hosting providers, analytics providers, cloud infrastructure providers, security providers, communication service providers, and legally authorized partners solely to the extent necessary for operating and improving the Platform.

Influaura may disclose information where required by applicable law, court order, government authority, regulatory obligation, law enforcement request, cyber security investigation, fraud prevention requirement, or protection of legal rights.

Influaura implements commercially reasonable technical, administrative, organizational, and security measures designed to protect information from unauthorized access, misuse, disclosure, destruction, alteration, or loss.

Such measures may include encryption technologies, HTTPS secure communication protocols, SSL/TLS encryption, firewalls, cloud security infrastructure, secure database architecture, authentication controls, access restrictions, server-side validation systems, activity monitoring systems, role-based access control mechanisms, periodic security reviews, automated threat detection systems, secure hosting environments, data minimization principles, and vulnerability management practices.

Influaura may utilize secure cloud infrastructure providers, encrypted data storage systems, API security mechanisms, tokenized authentication systems, audit logging systems, and infrastructure monitoring technologies to maintain platform security and integrity.

While commercially reasonable efforts are undertaken to protect information, no internet-based system, API infrastructure, cloud storage environment, or digital transmission mechanism can be guaranteed to be completely secure. Users acknowledge and accept the inherent security risks associated with online platforms and internet-based communications.

Influaura may retain personal information, publicly available creator data, analytics information, campaign data, transaction records, and related information for as long as reasonably necessary to operate the Platform, comply with legal obligations, resolve disputes, enforce agreements, improve services, maintain security, and fulfill legitimate business purposes.

Publicly available information may be updated, modified, archived, anonymized, or deleted periodically depending upon platform requirements, legal obligations, technical limitations, operational requirements, or user requests where applicable.

Subject to applicable Indian laws, users may have rights relating to access, correction, updating, deletion, withdrawal of consent, restriction of processing, and grievance redressal regarding certain personal information.

Users may contact Influaura for reasonable requests relating to correction or removal of voluntarily submitted information. Requests may be subject to identity verification, technical feasibility, legal obligations, operational limitations, or legitimate business requirements.

Influaura may retain certain information where legally required, operationally necessary, required for fraud prevention, dispute resolution, security purposes, legal compliance, or enforcement of agreements.

Influaura may use cookies, analytics technologies, tracking pixels, session technologies, browser storage systems, device identifiers, and related technologies to improve user experience, analyze platform usage, personalize content, enhance security, monitor performance, and optimize services. Users may manage cookie preferences through browser settings; however, disabling certain cookies or technologies may impact platform functionality.

The Platform may integrate with or rely upon third-party platforms and services including Instagram, Meta, Google, APIfy, payment gateways, analytics providers, cloud infrastructure providers, and communication systems.

Influaura is not responsible for the privacy practices, policies, API limitations, content management systems, outages, or actions of third-party platforms and services. Users acknowledge that use of third-party services remains subject to the respective terms and privacy policies of such providers.

Influaura is not affiliated with, endorsed by, or officially associated with Instagram, Meta, or other third-party social media platforms unless expressly stated otherwise.

The Platform is not intended for individuals under the age of eighteen (18). Influaura does not knowingly collect personal information from minors. If any information relating to minors is identified, reasonable steps may be taken to remove such information.

Users acknowledge that certain information may be processed, stored, analyzed, backed up, or transferred through cloud infrastructure, hosting systems, APIs, or technology providers located in jurisdictions outside India, subject to commercially reasonable security safeguards. By using the Platform, users consent to such processing and transfers to the extent permitted under applicable law.

Influaura shall not be liable for unauthorized access, cyberattacks, technical failures, API disruptions, platform outages, data inaccuracies, third-party breaches, force majeure events, or circumstances beyond reasonable control.

To the fullest extent permitted under applicable law, Influaura disclaims liability for indirect, incidental, consequential, punitive, or special damages arising from use of the Platform or related services.

Influaura reserves the right to modify, revise, update, or replace this Privacy Policy at any time. Updated versions shall become effective upon publication on the Platform. Continued use of the Platform following publication of revised policies shall constitute acceptance of such changes.

For questions, concerns, legal notices, grievances, or privacy-related requests, users may contact: